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Kiosk Mode at the Arese shopping center: a new concept of Info Point!

03/03/2022 13:09

Redazione

Tecnologia, Marketing, Digital,

Kiosk Mode at the Arese shopping center: a new concept of Info Point!

Kiosk Mode changes the way of conceiving INFO POINTS and the ways of using digital totems inside a shopping center.

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Today we are talking about Giulia, the virtual assistant integrated into Kiosk Mode of the "Il Centro" shopping center in Arese, one of the largest shopping centers in Italy, to explain how Kiosk Mode revolutionizes the concept of Info Point within the large-scale retail trade!

 

"Hi, I'm Giulia, how can I help you?"

 

Giulia is the name chosen for the artificial human of the shopping center.

 

Thanks to our Partner Kiosk Mode To Get, in October 2021 Giulia began her work as assistant at entrance 1 of the gallery, with the task of welcoming visitors and providing them with assistance.

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A new INFO POINT concept for shopping centers

 

Giulia Kiosk Mode has been included in the Arese shopping center with the task of offering assistance to visitors to the center, let's see which tasks she performs in particular:

 

👉  Provide information on the shops and services of the center:

It guides users in exploring the activities of the center, divided according to the category they belong to: bars, restaurants, clothing, household items, gardening, health and wellness etc.

 

Indicates the services offered by the center: how to connect to the wi-fi, where the children's area is located, which bathrooms have a Nursey.

Whatever activity or service the user is looking for, Giulia shows where she is on the map and provides directions to reach the place of interest.

 

👉  Invite visitors to participate in the centre's Sweepstakes and promotional initiatives:

Giulia suggests active prize competitions to the user and allows them to participate in the game directly from the totem, to win discounts and giveaways, as well as advertise the promotional initiatives of the center for sales, black friday and so on.

 

👉  Suggest the active promotions in the shops in the center:

Giulia suggests the right shop to the user based on their requests, indicating the promotions active at that time.

 

👉  Issue coupons and digital shopping vouchers:

Based on the promotional initiatives of the center, Gulia can send an SMS with coupon codes or shopping vouchers to be used in stores directly to the mobile phone of the person she is talking to.

 

👉  Provide information on the means of transport available to reach the shopping center:

Giulia indicates which transport services reach the center of Arese and where the free shuttle and bus stops are located to move to and from the center of Arese and Milan.

 

👉  Advertise the events scheduled in the center:

From carnival to the winter skating rink, Giulia indicates the events scheduled in the shopping center Gallery.

 

👉  Collect visitor reports and resolve doubts:

Giulia collects user reports and reports them to the management of the center, offering assistance and solutions to problems that may arise in the management of the services offered by the shopping center.

 

Watch the presentation video

Everyone wants to talk to her:


In just 6 months Giulia Kiosk Mode conversed with more than 5,200 users and exchanged more than 15,000 messages with the visitors of the shopping center, also answering questions not foreseen in the knowledge base.


Obviously, the peaks of interaction are recorded on weekends and during the busiest times!


The contribution of Kiosk Mode in the management of the Customer Experience


The advantages of inserting an intelligent totem such as Kiosk Mode inside a shopping center concern both the customers of the center and the manager himself!


👉 For customers Giulia is a Virtual Info Point, always ready to offer assistance,


👉For the management of the shopping center, Giulia represents an important analysis tool for assessing the level of customer satisfaction, to support corporate decision-making processes.


In fact, the manager can constantly monitor the questions that visitors ask the assistant to study the most popular requests, understand what services they are looking for in the center and try to solve any problems that may arise in a short time.


Knowing what information is most requested by customers and the most recurring reports is the solution to increasingly optimize the services offered to the public and improve the shopping experience inside the shopping center.


If you are interested in learning more about Kiosk Mode click here⤵

Via Panciatichi 38/2
50127 Firenze


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