Why Opt for a Gamification Drive-to-Store Strategy?

 

Gamification has emerged as a rising trend in marketing, leveraging interactive games to capture consumer attention and build loyalty right in the store.

 

The post-pandemic world has created two significant needs in the retail landscape:

1. Merchants require daily revenue,
2. Consumers have less purchasing power.

 

Consequently, retailers must employ promotional strategies to boost cash flow, while consumers look for incentives to shop, such as discounts and special offers.

 

In this article, we introduce you to a foolproof strategy to drive customers into your store by engaging them with Kiosk Mode's interactive features!
 

How Does It Work?

 

By placing the interactive Kiosk Mode terminal, preferably at the entrance or a strategic location in the store, customers can interact with GAIA and win instant discounts!

 

When a customer approaches the kiosk, an internal sensor in Kiosk Mode detects their presence, activating GAIA, who welcomes them and invites them to play!

 

After participating, customers receive an SMS on their phones with a code to redeem their discount at checkout.

 

You can also share the game online through your communication channels: social media, email, and SMS.

How to Entice Customers to Play In-Store?

After setting the duration of the game promotion, we'll launch a targeted advertising campaign on your social media channels (Facebook and Instagram) to announce the in-store initiative!

We'll geotarget the sponsored post near your store location to encourage as many people as possible to visit and win exclusive prizes.

Note: For a promotional strategy to be effective, it should be time-limited and offer genuine benefits to customers.

What Games Do We Offer?

Instant Win: Immediate Reward Games

Our instant win games, like Wheel of Fortune, Slot Machines, or Scratch and Win, encourage customer participation by promising an immediate prize. The reward we'll offer your customers is an instant discount redeemable at the checkout!

Check out the previews of some games below⤵